Hello!

Do you know that on average, people squander forty days annually compensating for things they've forgotten? It's true! So that's why I decided to start this blog. I thought that instead of trying to rummage in my mind everytime I need to recall my curious thoughts, this will be the perfect place to hold them. This is also where i want to spark off your curiosity, share some curious (and sometimes random but potentially brilliant) thoughts and hear your curious ideas. So, hello and welcome to my blog! =)

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Just the other day, I had a craving for fried chicken and decided to swing by Popeye's (sorry to you KFC fans out there). Much to my horrors, there was a snake line of people queuing behind just 1 counter! I was appalled. How could you just have 1 counter at a peak hour?! Fainted. If not for my craving, I was very tempted to turn my back and troop off... I can't help but think about how the queues at MacDonalds always clear pretty fast. In fact, I recently happened to be at a Macs outlet when they switched from the breakfast menu to the lunch menu. As the hour hand hit 12, there was a sudden frenzy of activities - the menu signs and counter signs were flipped, new counters opened, and the number of staff behind the counters doubled. All these done in less than 5 minutes! The more amazing sight was that the number of customers in the queue increased to a troop almost instantly. (If you don't believe me, just go into a Macs at 11.45am and watch them switch!)


Before you think I'm an obsessed fast food junkie, the question on my mind was how MacDonalds got their act together in serving their customers, across all their different outlets? On a related note, how did they create a consistent and happy experience for many people? If you've been around long enough, you would remember the TV advertisement where a grandma told her grandkid that "bringing you out is very troublesome" and the next thing you know it, she brought her grandkid to a Macs and stuffed him with fries. I thought that was a classic advertisement because kids always link happy memories to Macs (ok, maybe getting a Happy Meal toy helped too). If the toy really helped in creating a magical moment for the kid, I'm sure that kid will always associate Macs with happy memories from then on even till adulthood. So what then helps to create positive experiences and memories?


Hmm, I heard a bunch of my friends are looking into creating a beautiful learning experience. Maybe I'll go talk to them to find out more, and ask them to drop a note or two here!


By the way, if you want to know where the little fact about forgetting things, check out Moonwalking with Einstein by Joshure Foer and you'll know I kid you not! =)


~ Susie